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THE INTERNATIONAL DENTAL SHOW – LEADING TRADE FAIR FOR THE DENTAL INDUSTRY

Source: koelnmesse

with more than 138,500 visitors (2015) and more than 2,200 exhibitors (2015) is the leading trade fair world-wide for the dental industry. It is trend-setting, provides essential stimulus for the dental world market and initiates the development of innovations in dental practice and dental technology. For many, decades the IDS has been the unchallenged as the most successful, and most comprehensive, presentation arena and global venue for all market participants from dentistry, dental technology, dental trade and the dental industry.

Throughout 80 years, the Association of German Dental Manufacturers (VDD) through its Gesellschaft zur Förderung der Dental-Industrie mbH (GFDI mbH), in partnership with the Koelnmesse, has organized the IDS, guiding its development as an indispensable marketing tool for the international dental sector.

The IDS is a “must” for exhibitors: those seeking to score direct sales hits and to establish direct, effective and gaugeable customer contact, who want to use successful and image-oriented presentations for new business achievements, who want to accurately estimate market probability within the shortest time, are those who participate at the IDS.

The next IDS – 37th International Dental Show will take place from 21th to 25th March 2017.

IDS 2015 in figures:

At IDS 2015, on a gross exhibition area of 157,000 m² (2013: 147,900 m²), 2,201 companies from 56 countries participated (2013: 2,058 companies from 56 countries). These included 638 exhibitors and 20 additionally represented companies from Germany (2013: 647 exhibitors and 7 additionally represented companies) as well as 1,489 exhibitors and 54 additionally represented companies from abroad (2013: 1,355 exhibitors and 49 additionally represented companies). The share of foreign exhibitors was over 70 percent (2013: 68 percent). Including estimates for the last day of the fair, around 138,500 trade visitors from 151 countries attended IDS (2013: 125,000 trade visitors from 149 countries), approximately 51 percent of whom (2013: 48 percent) came from abroad.*
*The figures relating to visitors, exhibitors and stand space for this trade fair were determined and certified according to the standardized definitions used by the Society for Voluntary Control of Fair and Exhibition Statistics (FKM).

IDS – INTERNATIONAL COMMUNICATION FORUM

Personal, face-to-face interaction is essential, even in the electronic age. In view of the complexity of many innovative techniques and procedures in dentistry and dental technology, consumers in the specialized trade are eager for this immediate channel of communication and explanation with the manufacturers. Surveys confirm this point:

How do you evaluate the information & contacts at the exhibitor stands?
  National International                                                        
Good/very good 79.5% 84.2%                            
Satisfactory 18.6% 11.7%

The IDS is a vital communication platform for direct, personal customer contact. It is exceptionally suitable for the set-up and maintenance of long-term business associations. The IDS engenders lasting contact management, through first-hand demonstrations by trained co-workers and developers, and by demonstrations of internationally-renowned clients from dentistry and dental technology, high technical level and having a lasting experiential effect.