THE INTERNATIONAL DENTAL SHOW – LEADING TRADE FAIR FOR THE DENTAL INDUSTRY
IDS – INTERNATIONAL COMMUNICATION FORUM
Personal, face-to-face interaction is essential, even in the electronic age. In view of the complexity of many innovative techniques and procedures in dentistry and dental technology, consumers in the specialized trade are eager for this immediate channel of communication and explanation with the manufacturers. Surveys confirm this point:
The IDS is a vital communication platform for direct, personal customer contact. It is exceptionally suitable for the set-up and maintenance of long-term business associations. The IDS engenders lasting contact management, through first-hand demonstrations by trained co-workers and developers, and by demonstrations of internationally-renowned clients from dentistry and dental technology, high technical level and having a lasting experiential effect.