STUDIES

ATLAS DENTAL – Latin America & Carribean 2025

Special Edition in Preparation for the 42nd IDS 2027

This study examines key Latin American markets in terms of their structure and significance for the dental healthcare industry. The focus is on Brazil, Mexico, Argentina, Colombia, Chile, Cuba, and Uruguay.

Dental Markets in Latin America and the Caribbean

This dental market study offers a compelling overview of current developments in the dental market in Latin America and highlights key trends and developments on both the supply and demand sides. Approximately 663 million people live in an area of around 20 million km². In just over 25 years, the population is expected to grow to around 730 million.

Already today, around 760,000 dentists practice in the Latin American and Caribbean region. Spending on dental care amounted to approximately $9.2 billion in 2023, with Brazil alone representing a market potential of around $3.7 billion.

Growth Drivers of the Dental Markets

A number of growth drivers are significant for the development of Latin American dental markets:

There is a high prevalence of oral and dental diseases requiring treatment.

The region is characterized by strong population growth, particularly among the elderly.

Urbanization in Latin America continues to advance: By 2024, more than 82% of the population was already living in urban areas. This makes Latin America one of the most urbanized regions in the world, surpassed in this regard only by the United States.

A steadily growing and consumption-oriented middle class is developing a deeper awareness of oral health and is demanding more healthcare services.

A particularly dynamic trend is aesthetic treatments, which are heavily promoted on social media by both providers and users.

As a result, the dental profession—especially in Brazil, Mexico, and Colombia—is able to make significant investments in innovations in dental medical technology.

ATLAS DENTAL – Special Edition for IDS 2025

The study examines important European markets in the dental healthcare industry and takes a look at trends and developments overseas. On 72 pages, ATLAS DENTAL offers a comprehensive comparison of these markets based on structural profiles, informative texts and illustrative graphics.

The European dental market is presented in compact country portraits of Germany, France, Italy, Spain, Portugal and Poland. The extra-European analysis focuses on the US, Brazilian, Japanese and Egyptian markets. Thereby, the following questions are at the center of attention:

• How has the dental industry developed in the European
  and international country markets in recent years?
• What challenges await dental practices, dental laboratories,
  the dental industry and the dental trade?
• How will the dental market develop in the future and
  what opportunities will this present?

Within the three perspectives “Analyzing structures, mastering challenges and shaping the future”, ATLAS DENTAL provides in-depth insights and a clear orientation on the key issues facing the industry.

100 years of IDS – Time to look to the past and the future

Nowadays, the International Dental Show is undisputedly the leading trade fair for dental business throughout the world. With more than 70 percent international exhibitors and over 55 percent visitors, IDS occupies the top position.

The Dental Show premiered 100 years ago. In those times of emergency and crisis, it was impossible to foresee how the industrial exhibition would develop. I am reminded of the great scientist Sir Isaac Newton.

He once said, “If I have seen further, it is by standing on the shoulders of giants”. Adapted to match the IDS, I would say, „The IDS, the world‘s top trade fair, heads the dental industry today because our preceding generations forged ahead so vigorously and perseveringly.“

taken from the foreword by
Mark Stephen Pace
Chairman of the Board, VDDI

European Markets /// Structures, Challenges and Scenarios | GFDI mbH

The European dental market is in a state of flux, but despite the different framework conditions prevailing in individual EU member states, common challenges and developments are discernible. In a complex and heavily regulated market, these impact equally on dental service providers and dental laboratories, manufacturers of dental technology and dealers.

The engines behind current developments in terms of what is on offer are demand factors (e.g. demographic trends), regulatory requirements within the common EU internal market, digitisation and advances in medical technology which are increasingly based on cross-cutting technologies. Consequently, any market players positioning themselves in an extremely dynamic and complex environment are confronted by a range of variables when taking strategic decisions for which more accurate information on the market and its development is needed.

When illustrating findings, particular importance was placed on the depiction of information for specific countries in a comprehensive and, yet, striking manner that grasps the reader’s attention. Differences within or between European countries can be easily comprehended, thanks to cartographic illustrations and so-called structural profiles.

The purpose of the ATLAS DENTAL study is to highlight trends and tendencies on the basis of contemporary dental market activity, informing readers, encouraging reflection and stimulating discussion. It is designed to promote dialogue in the industry and, where possible, sensitise readers to questions that affect market players and illustrate approaches in the search for solutions.

The study in no respect represents action or strategy recommendations for participants in the dental sector. None of the propositions put forward in it represent the official positions of the publishers.